From origin

News

Cup of Excellence, markets, farms and the pulse of Salvadoran coffee. Open a story and taste the country.

Direct trade: the circuit from farm to roaster
Specialty Coffee; Sustainability March 5, 2024

Direct trade: the circuit from farm to roaster

Direct trade shortens the commodity circuit: from farm to roaster, with microlots and an origin story. In March 2024, Woodberry Coffee Roasters’ visit illustrated that route; USDA ES2026-0004 describes how a growing group of Salvadoran producers lives off those small bags.

USD 59.90 a pound: when quality is paid in public
Specialty Coffee; Events and Competitions July 1, 2023

USD 59.90 a pound: when quality is paid in public

The same cup that won the contest sold at 59.90 USD/lb to buyers from Taiwan, Japan, the United States and Korea. A transparent auction shows the real value of a Salvadoran microlot.