From origin
Cup of Excellence, markets, farms and the pulse of Salvadoran coffee. Open a story and taste the country.
Between January and November 2025 the BCR recorded $163.2 million in coffee (+21%). The most revealing figure: sales to Central America nearly tripled, from 7 to 17.1 million.
At the 2025 World Barista Championship, Jack Simpson (Axil Coffee, Australia) won with a Colombian Papayo from Finca Zarza and a Gesha from Finca Deborah in Panama. The competition circuit — espresso, milk and signature drink — puts origin on stage.
The Ministry of Agriculture and Livestock carries out the rescue of coffee as national policy: millions of plants, agroforestry systems, climate resilience with the IDB and a marketing plan to drink and export Café de El Salvador.
The ITC and the EU published a practical guide for Salvadoran producers, cooperatives and exporters to comply with the EU Deforestation-Free Products Regulation. Four webinars gathered about 300 people; an online course began in December 2024.
At the 2025 Cup of Excellence auction, Korea’s MOMOS Coffee bought the honey Geisha from Finca Los Naranjos at 55.90 dollars a pound. The average was 20.87; the range, 13.10 to 55.90. Asia, Europe and the United States bid the same day.
Perfect Daily Grind notes that nine Geshas were available at the 2025 CoE auction, two of them over 90 points. The Los Naranjos Geisha honey sold at 55.90 dollars a pound; Santa Rosa led the contest with Pacamara.
The NCA places 25–39-year-olds at the head of specialty: 64% in the past week in the 2025 report and 69% in NCDT Specialty 2026. Cafés, social feeds and named origin explain the taste; Salvadoran coffee speaks that language.
The NCA’s 2025 Specialty Coffee Report puts the Western United States first: 58% of adults had specialty coffee in the past week, the highest regional figure. That coastal circuit — roasters who buy Salvadoran Cup of Excellence — is not Glitch in Japan: it is California, Oregon, Washington.
The NCA’s 2025 Specialty Coffee Report finds that 36% of past-day specialty drinkers chose a drip coffee maker. The home circuit — whole bean, farm, altitude — is not the opposite of the bar: it is where Salvadoran origin is drunk every day.
The NCA specialty report (17 June 2025) found that 62% of those who drank specialty coffee the day before chose medium roast, up 35% since 2020. Light roast lets farm acidity and sweetness show; dark roast covers terroir. Salvadoran Pacamara and Bourbon shine in light-to-medium.
In June 2025, UN Women told how women producers in El Salvador’s Trifinio region moved from picking cherry to owning a mill and reaching the market. When a woman controls the process, the cup and the income change together.
Enrique Mena and Finca Las Duanas won the 2025 experimental category with an anaerobic washed Pacamara of 90.18. Salvadoran innovation does not copy fashions: it controls tank, time, and cup.
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